JOINERY AND POINT-OF-SALE DISPLAY UNITS
4.1 JOINERY

Emrack produces customised joinery designs to suit the different merchandising and display needs of any retail business.

Retail joinery is most commonly applied to store-design elements such as cash registers and apparel fixtures. It is also widely used in shoe retailing and at cosmetics counters in major department stores.

The design and application of joinery items is unique in that it delivers merchandising and display solutions in all forms and shapes. Joinery is often coupled with steel and acrylics to produce custom displays and brand-specific presentation. Common applications include tables, shelves, racks, cupboards, cabinets, bookcases, check-outs and more.

Aside from working directly with architects and design firms, Emrack is able to assist with design and selection of appropriate joinery items. All displays are first generated in 3D CAD, which are then rendered and presented to the client prior to prototypes being developed. This provides retail clients with the opportunity to review life-like images and assembly mechanics that can be changed until a final design is agreed.

Emrack can also work from client generated designs, where no input in the design phase is required.

Joinery Applications

Joinery is also commonly used in retailing environments and trade applications such as:

• Department stores
• Showrooms
• Book stores
• Convenience stores
• Duty free shops
• Service stations
• Hardware stores
• Homeware stores
• Supermarkets
• Electronic stores
• News agencies and similar stores

4.2 POINT-OF-SALE DISPLAYS

Customised Point-Of-Sale Displays (POS) are mainly used to promote particular brands or products within a large retail environment.

These displays are often designed for Fast Moving Consumer Goods (FMCG) companies, which require a point of difference to promote their products in a retail outlet.

POS Displays are commonly made from joinery, steel and acrylic, but can be produced from a variety of materials.

Printed surfaces and graphics on POS Displays are often used as part of overarching visual communication strategies, and play an important role in brand recognition plans.

Often the use of electronic media such as flat screen monitors, computers and sound is incorporated into these displays. Emrack can assist to develop and implement these items. As with any other Emrack products, 3D CAD presentations are part of the overall design-to-delivery package.

Emrack will work with the client and their associated branding companies, such as store planners, advertising agencies and graphic designers, to ensure all corporate identity issues are considered when designing and developing a POS Display.

Features and Benefits

Point-Of-Sale Displays offer:

• A match to an existing furniture, fitting or store design
• Total flexibility in the design and development process
• Styling and design that adds to a store’s visual presentation
• A range of wood, melamine, paint and other finishes available
• Customised displays
• Effective Point-Of-Sale Display offers increased product visibility
• A brand enhancing display
• Full design and prototyping service is available

Point-Of-Sale Applications

Point-Of-Sale applications include:

• Department stores
• Supermarkets
• Pharmacies
• IT stores
• FMCG suppliers
• Petrol station forecourts
• Newspaper stands
• Tourism venues
• Malls and shopping centres
• Trade fairs and conferences
• Showrooms and foyers
• Mass transit venues e.g. train stations and airports

5. APPAREL RACKING AND SHELVING UNITS

Whether it be fully customised designs or standard 2-3-way racks, the Emrack Apparel Racking & Shelving Units provide leading apparel/clothing retailers with an ideal solution for the display and storage of merchandize.

Emrack has a range of freestanding apparel fixtures available including folding garment racks, that come in 2-4-way, and 6-way systems, as well as other standard units.

These Emrack-designed wall systems consist of a range of modular slotted post systems that are compatible with matching floor displays. A full range of accessories, such as hang-rails and face-outs, are available as well.

Features and Benefits

Emrack’s Apparel Units offer:

• Flexible modular design
• Flat packed for easy shipping
• Customised designs are also available
• A complete range of finishes, such as chrome, nickel plating and brushed steel are available
• Signage and ticketing systems to increase apparel visibility

Apparel Applications

Emrack’s Apparel Point-Of-Sale Displays are generally used by apparel/clothing retailers such as:

• Department stores
• Apparel stores
• Discount stores
• Clothing boutiques
• Sports wear stores
• Warehouse stores
• Specialty stores
• Other garment businesses

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